Patient First Webinar

Patient First: Enhancing Strategies for Effective Patient Engagement, Recruitment and Diversity in Clinical Trials

In this thought-provoking webinar, the speakers delve into the crucial aspects of patient engagement, recruitment and diversity within the health care industry. This webinar aims to shed light on effective strategies and offer valuable insights into the challenges faced in these areas.

The primary focus of this webinar is on patient recruitment strategies, exploring innovative approaches to reduce participation burden and drive retention and diversity. The speakers also delve into the transformative changes occurring in patient access and recruitment, as well as the evolving nature of patient interaction with researchers.

Additionally, they explore the “new wave” of industry giving back into patient communities, both online and in-person, and how they contribute to fostering a collaborative environment while increasing awareness and successful recruitment. This webinar also addresses the critical topic of diversity, highlighting the significance of recruiting patients from underrepresented populations. The speakers also examine the new U.S. Food and Drug Administration (FDA) guidance in this regard and discuss strategies to effectively engage and recruit patients from these demographics.

Finally, they discuss the future. By examining current trends and anticipating future developments, the expert speakers aim to provide attendees with valuable insights and actionable strategies to navigate the ever-changing landscape of patient-first research.

Watch this engaging webinar now to discover how site- and patient-first strategies drive successful patient recruitment and foster diversity in clinical trials.

Speakers:

• Dr. Rose Blackburne, M.D., MBA, vice president, head of patient diversity & health equity, PPD™ clinical research business of Thermo Fisher Scientific
• Tim Rich, vice president, global head of patient first recruitment & strategy, PPD clinical research business of Thermo Fisher Scientific
• Dr. Christina Kyriakidou, executive director, medical operations, EMEA sites, Accelerated Enrollment Solutions